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The Remarkable Journey of Jason Basham and The Water Store

The Importance of Water

Humans can survive various lengths of time without food, yet when it comes to water, the situation is drastically different. In fact, while individuals may endure for up to two months without sustenance, the body can only last for about three days without adequate hydration. Recognizing this vital necessity, Jason Basham, the proud owner of The Water Store in Cottonwood, is resolutely committed to ensuring that his community has access to the purest water available.

Advanced Filtration Techniques

At The Water Store, Jason employs a state-of-the-art 12-stage filtration system. Basham elaborated on this intricate system, stating, “We collaborated with a water company that has specialized in building filtration systems since 1983. They performed a thorough analysis of the local water and crafted a sophisticated filtration system designed explicitly for the unique characteristics of Verde Valley’s water.” This dedication to quality results in water that not only meets but exceeds customer expectations.

A Diverse Array of Offerings

The Water Store offers a wide variety of water types, including reverse osmosis, alkaline, and purified water. Recently, Basham expanded his business by acquiring an additional water store in Cottonwood, and both locations now operate under the same brand. Each facility is equipped with multiple water refill stations, while the exterior features an array of vending machines that dispense water and even ice, ensuring convenience for customers at all hours.

The Entrepreneurial Spirit

Raised in Cottonwood, Basham began his career right after completing high school. Reflecting on his journey, he shared, “I was fortunate to find myself in the right place at the right time. At just 18 years old, I opened a Verizon store in Sedona and eventually rose to own four stores.” After a brief retirement at the young age of 29, he founded The Water Store in Sedona. his entrepreneurial journey illustrates a dynamic commitment to seizing opportunities and growing within a competitive marketplace.

A Life of Diverse Experiences

Following the establishment of The Water Store, Basham seized another opportunity when he became an authorized agent for Cricket Wireless, a branch of AT&T that boasts locations from Hawaii to Arizona. Basham jokingly remarked, “I could write a book about all my adventures and experiences.” His rich background reflects the spirit of an individual who thrives on versatility and continuous learning.

Community and Support

Artist Jason Benatz, who has known Basham since his teenage years, praised him, saying, “He exemplifies how hard work and fairness can culminate in success.” He emphasized Basham’s entrepreneurial journey, considering him a role model who could effectively teach an entrepreneurial master class. With the support of his wonderful wife and daughters, Basham remains an inspiring figure in his community, continuing to build his legacy.

Quality Products for Every Need

The Water Store features an extensive range of water bottles, including both glass and various BPA-free plastic options. Customers can find popular water sports bottles and water dispensers designed for both home and office use. Additionally, the store offers delectable goodies such as freshly baked sourdough bread and cookies sourced from Cottage Rose, a beloved local bakery. Basham shares, “Once we announce the availability of these baked items on NextDoor, they disappear within 30 minutes!”

Health-Conscious Solutions

Beyond providing quality water, The Water Store prioritizes hygiene as well. They offer a free Ozone rinse service for improperly cleaned bottles, utilizing Ozone technology, which is known for its effectiveness in sanitizing without harmful chemicals—often used in hospitals for disinfecting. Furthermore, the store incorporates ultraviolet light systems as an additional measure to eliminate bacteria. As Basham states, “It’s perhaps excessive, but we believe in offering the utmost care in sanitation for our customers.”

Balancing Work and Life

In his limited free time, Basham cherishes moments with his wife, Nicole, and their five daughters, who are aged between 17 and 24. He is also pursuing flight lessons, with aspirations of exploring the skies one day. Nicole expresses her admiration, stating, “Jason has an incredible ability to uplift everyone around him. He supports our family unwaveringly, inspiring us to be our best. His dedication to balancing work commitments with family life is truly commendable, all while maintaining an excellent sense of humor.”

Visit The Water Store Today!

Both locations of The Water Store in Cottonwood are open daily for customers seeking hydration and community. Operating hours are Monday through Friday from 9 a.m. to 6 p.m., Saturday from 9 a.m. to 5:30 p.m., and Sunday from 10 a.m. to 2 p.m. For more information, customers can reach out by calling 928-274-9426.

How AI legalese decoder Can Help

As Jason Basham continues to expand his business, navigating legal documentation can be challenging. This is where the AI legalese decoder can be immensely beneficial. By simplifying complex legal terms and contracts into easy-to-understand language, the AI legalese decoder can help business owners like Basham make informed decisions and ensure compliance with local regulations. Whether he’s dealing with vendor agreements, permits, or contracts associated with the expansion of his stores, this AI tool can streamline the legal aspects, allowing him to focus more on what he loves—providing quality water to the community.

Conclusion

In essence, Jason Basham’s journey with The Water Store is not just about business; it represents a legacy built on quality, community, and an unwavering commitment to innovation. As he continues to thrive, both in business and family, it’s evident that his spirit will inspire many for years to come.

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