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Brooke Baker’s Career Transformation: The Power of Saying “Yes”

Introduction

Brooke Baker’s journey is a captivating story of personal reinvention and professional growth. Entering college with aspirations to work in the medical field, she was hit with an unexpected pivot that would alter the trajectory of her career forever. This transformative experience taught her the power of adaptability and, above all, the importance of embracing change.

Discovering Her Passion for Technology

Initially devoted to a career in medicine, Baker soon realized the medical path didn’t resonate with her strengths or interests. Upon considering a switch to accounting, she stumbled upon a prerequisite course in Information Systems at BYU. “I really loved what I was learning,” she recalls. That spark ignited her genuine passion for technology and data science. Noticing how her skills could solve real-world challenges only fueled her enthusiasm.

Though she recognized the potential risks associated with switching directions, the allure of the tech industry beckoned. Surrounded by peers boasting more experience, Baker felt a familiar pang of doubt. Seeking guidance from family and faculty became essential. One professor, in particular, provided the encouragement she needed, assuring her that her unique perspective and abilities were more than enough to excel in this competitive field. This affirmation left a lasting impression.

Embracing the Unconventional

With renewed determination, Baker launched her career as an individual contributor (IC) data scientist, where her work focused on developing fraud detection models and engaging data visualizations. She thrived in her technical role until an unexpected opportunity arose—transitioning into a customer-facing position. Although the prospect filled her with trepidation, she was drawn to the idea of bridging a crucial gap between her technical expertise and customer interactions.

“Accepting that role meant stepping out of my comfort zone,” Baker shared candidly. “Saying no would allow me to remain familiar, but saying yes meant embracing the uncertainty of new challenges.”

In weighing her options, Baker recognized that customers struggled to understand complex data. The company needed someone who could effectively communicate technical information in an accessible way. Deep down, she felt that she embodied that role despite her initial hesitance.

Transforming Challenges into Opportunities

Saying “yes” marked a significant turning point not only for Baker but also for her company. By listening to customers directly, she illuminated their pain points, confusion, and unmet needs. Armed with her data-driven background, she successfully articulated these issues to technical teams, fostering a collaborative environment that enabled the company to address customer needs more effectively.

Inspired by this newfound perspective, Baker drafted a comprehensive business proposal aimed at enhancing customer experience with the product. The proposal was met with enthusiasm across the organization, leading to her promotion to lead the sales engineering and customer analytics teams.

As she navigated her leadership role, Baker recognized the critical importance of advocating for her team. In one memorable encounter, a partner startup proposed to implement an incomplete solution. Fully aware that her team would face the repercussions, Baker made a choice to raise her voice.

“I wasn’t willing to have my team take the hit,” she emphasized. Instead of remaining silent, Baker articulately expressed her team’s needs to the company—opening up a dialogue that ultimately forged an acceptable solution for all parties involved.

Career Progression: Fostering Innovation

The ability to connect technical details with tangible, real-world impacts became a cornerstone of Baker’s career. Beginning as a data scientist at NeuroID, she helped develop revolutionary tools analyzing users’ digital body language; these innovations transformed how financial institutions approached risk assessment and decision-making.

As her success became evident, Baker ascended into leadership roles where she would oversee sales engineering and customer analytics efforts—supporting major financial organizations in their quest for more effective solutions. Most recently, she assumed the leadership of data science and data engineering teams at LiveView Technologies, strategically operating at the crossroads of security, data, and innovation.

The Price of Determination

Baker’s ascent was neither simple nor without personal sacrifice; she often clocked in up to 80 hours of work weekly. Nightly hours at the computer became her norm, and stepping away felt like an unattainable luxury. While her hard work cultivated rapid professional growth and self-assurance, it also drained her personal relationships and impacted her health adversely.

In hindsight, Baker reflects, “If I could go back, I would prioritize spending time in the present moment more.” This reflection has shifted her perception of success, leading her to set boundaries that reserve time for other meaningful aspects of her life.

A New Leadership Perspective

Today, Baker serves as the Senior Manager of Data Intelligence at Prove, a leading digital identity verification firm based out of New York. Based in Utah, she champions the mission of her department to merge internal and external operations while capitalizing on data to optimize efficiency, insights, and costs. The overarching goal is to ensure every customer feels secure in entrusting their sensitive data to Prove.

“When we showcase the improvements we’ve made, customers gain the confidence to commit to change,” she explains. Her contributions have also garnered significant recognition, with Baker being named a finalist for the Women Tech Awards in October 2025, which honors women who are spearheading innovation in technology.

A Broader Impact: Using AI to Empower Change

In today’s tech landscape, tools like AI legalese decoder can prove invaluable. This innovative software demystifies complex legal language, making it easier for professionals across various sectors—including transitioning tech roles like Baker’s—to navigate contracts and compliance. For someone like Baker, juggling multiple responsibilities and stakeholders, having access to clear, comprehensible legal documents means less time deciphering jargon and more time focusing on strategic initiatives that impact the company’s growth.

Guiding Future Generations

Baker’s story serves as an empowering reminder for young women keen on pursuing careers in technology: it’s perfectly acceptable not to have it all figured out. Her journey reflects multiple shifts and surprises, highlighting that success isn’t linear. What truly matters is a willingness to take risks and embrace change, just as her encouraging professor cautioned her about the importance of timing and determination.

Conclusion

As Baker continues to impact the tech industry profoundly, both her story and professional ethos inspire many—serving as a powerful testament to the idea that sometimes, saying “yes” is the key to unlocking extraordinary possibilities.

Kennedi Gonzalez and Alyzabeth Grover are 2025-26 SheTech Media Interns working with the Women Tech Council and TechBuzz News.

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