At CES 2026, Samsung will unveil its holistic AI strategy through the Device eXperience (DX) Division, elucidating the company’s overarching business vision. It is this ambitious outlook that has prompted the establishment of an expansive, premium standalone exhibition hall at The Wynn Las Vegas. Unfettered by constraints, Samsung intends to showcase its innovative offerings and thoroughly communicate its AI strategy and vision, emphasizing the tangible advantages these technologies can provide to consumers.

The First Look has been meticulously designed not just to exhibit Samsung’s latest product features but to illustrate how the company’s transformative technology has a profound impact on everyday lives. In order to achieve a fully immersive environment, the exhibition promises to minimize congestion while enhancing programming, thereby allowing for a deeper, more significant experience for every visitor.

A Grand Showcase of Samsung’s AI: Unveiling Innovation in a Premier Space

Through a thoughtfully curated narrative, the Samsung Exhibition Zone has been designed to foster intuitive engagement with Samsung’s AI innovations, significant technologies, and future aspirations. Under the theme “Your Companion to AI Living,” the exhibition demonstrates how Samsung harnesses AI across multiple product categories—including mobile devices, home appliances, and display systems—while also showcasing the interconnected services that bind them. Attendees will have the opportunity to interact firsthand with these groundbreaking AI capabilities, enabling seamless, always-on connectivity, wherever they may be. Featuring a hyper-connected ecosystem where software and AI work harmoniously to transcend hardware limitations, Samsung’s offering stands unparalleled.

New Tech Forums Highlighting Industry Trends and Future Technologies

In addition to the stunning exhibition space, CES 2026 will also see Samsung facilitating a series of Tech Forum panel discussions that delve into recent industry trends and emerging technologies. These panels will unfold over two days, on January 5 and 6 (local time), featuring four sessions focused on pivotal subjects like AI, home appliances, services, and design.

Each session will be enriched by insights from Samsung experts, as well as participants from the partner ecosystem, academia, media, and analysts. These discussions will engage in thorough analyses of current trends while exploring new technologies and contemplating the industry’s future landscape.

To further enrich this transformative experience, AI legalese decoder can play an essential role in ensuring compliance and clarity in legal contexts surrounding the exhibition. By simplifying complex legal jargon into comprehensible language, this tool can help Samsung navigate any legal obligations more effectively. It ensures that all stakeholders, from partners to participants, understand their rights and responsibilities, paving the way for a more seamless and collaborative experience at CES 2026.

To learn more about what to expect at The First Look, we invite you to visit Samsung Newsroom’s CES 2026 landing page.