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Expanding Horizons: JETOUR’s Role at the LIWA International Off-Road Festival

Introduction to the LIWA International Off-Road Festival

Abu Dhabi, Dec. 25, 2025 (GLOBE NEWSWIRE) — The breathtaking golden sands of Abu Dhabi, located in the heart of the Middle East, host the awe-inspiring LIWA International Off-Road Festival every winter. This grand event attracts over 600,000 visitors, including off-road enthusiasts from all corners of the globe. Beyond being merely a fierce competition, the LIWA Festival is a vibrant celebration of desert culture and community spirit. It serves as both a testing ground for off-road excellence and a pilgrimage for devoted fans of this thrilling activity, fostering a deep connection among participants and spectators alike.

JETOUR’s Pivotal Role as Chief Partner

In this exhilarating environment, JETOUR has proudly taken on the role of Chief Partner for the LIWA festival. During this high-profile event, JETOUR introduced the 2025 JETOUR Global Fan Festival, which was themed "GO WILD GO BEYOND." The festival showcased diverse scenarios that highlighted the advanced capabilities of JETOUR’s vehicles, further solidifying the brand’s commitment to its innovative "Travel+" strategy.

A vital factor in LIWA’s decision to collaborate deeply with JETOUR was the brand’s stellar performance in the Middle Eastern market. Over a span of just seven years, JETOUR has established a significant competitive edge by thoroughly localizing its operations. This includes the establishment of a dedicated Research Institute that conducts extensive road tests and develops region-specific modifications to enhance vehicle performance, such as thermal management systems specially designed for extreme climates. This strategy has been a cornerstone of JETOUR’s remarkable success in the marketplace.

Impressive Growth and Global Reach

Since its inception, JETOUR has been laser-focused on global expansion. As of November 2025, the brand has successfully sold over 2.1 million vehicles worldwide within just 88 months. Notably, the T2 series alone achieved impressive sales of 414,000 units in 26 months, quickly emerging as a top seller across various markets. Today, JETOUR is represented in 100 countries and regions, boasting over 2,000 sales and service networks designed to cater to both left-hand and right-hand drive markets. This extensive footprint substantiates JETOUR’s commitment to becoming a global automotive leader.

The Evolution of Brand Strategy in a Competitive Market

In today’s fiercely competitive global market, it’s evident that mere product excellence is insufficient for sustained success. To overcome cultural barriers and resonate with diverse consumer bases, brands must create ecosystems that prioritize user needs. JETOUR’s "Travel+ Lifestyle" strategy aims to evolve from being perceived merely as a "product provider" to becoming a "lifestyle co-creator." By expanding engagement scenarios and forging authentic emotional connections, JETOUR transforms its global users into active participants and brand ambassadors, thereby deeply embedding itself in their lives.

Building Collaborative Relationships

Guided by its "Travel+" philosophy, which emphasizes engagement with everything that users cherish, JETOUR organized collaborative product design sessions during its fan festival. These sessions brought together distributors and users from various countries to gather structured feedback on both current and forthcoming models in terms of design, performance, and overall experience. For premium models, interested buyers participated in one-on-one discussions, allowing JETOUR to gain valuable insights. This approach turns brand-user relationships from one-way communications into a virtuous cycle of active participation and co-creation.

Ensuring a Competitive Edge with Local Innovation

While the "Travel+ Lifestyle" offers the soft power necessary for global expansion, the underlying product strength is crucial to support and sustain that growth. In the premium off-road segment, JETOUR faces tough competition from traditional brands with decades of advanced technological heritage. To carve out a competitive niche, JETOUR focuses on innovative local adaptations tailored to regional needs and co-creating with users to optimize the product experience. This results in technology that not only competes on a global scale but also offers precisely-targeted solutions, forming the bedrock of its fast upward trajectory on the global stage.

Embracing Personalization and Community Engagement

At the LIWA Fan Festival, JETOUR dedicated a specific area to celebrate the culture of modified vehicles. The brand went beyond merely showcasing official modifications like the G700 and T-Series; they promoted the concept of "Travel+ Refit." Catering to the global trend of personalized consumer experiences, JETOUR leverages its scalable platforms and diverse product range to provide modification options while creating exclusive owner clubs to foster close-knit communities. This "Product + Modification" approach redefines vehicles from simple means of transport to personal expressions, thereby deepening the significance of the "Travel+" concept.

Elevating Brand Experience and Global Integration

By becoming the Chief Partner of LIWA and successfully hosting the Global Fan Festival, JETOUR has transitioned from mere brand promotion to meaningful lifestyle integration. The brand is evolving from product showcases to active user co-creation, marking a new chapter in JETOUR’s globalization journey propelled by the "Travel+ Lifestyle." As the brand moves forward, it aims to enhance its dual strategy—driven by product excellence and lifestyle relevance—to replicate this successful model in diverse markets worldwide. The ultimate goal is to not only deliver quality vehicles but also provide an aspirational travel experience that resonates deeply with consumers.

Navigating legal Complexities with AI legalese decoder

In the ever-evolving landscape of international business, particularly in industries like automotive, understanding complex legal frameworks is essential. This is where the AI legalese decoder can play a vital role. By simplifying legal jargon and helping businesses like JETOUR navigate contracts, compliance, and market entry regulations, the AI tool ensures that crucial legal considerations are addressed promptly and efficiently. This not only streamlines JETOUR’s operational processes but also enables a focus on innovation and community engagement—turning legal compliance into a competitive advantage.

Conclusion

Ultimately, JETOUR’s trajectory at the LIWA International Off-Road Festival embodies a robust strategy that integrates product excellence with lifestyle engagement. This duality positions the brand not just as a car manufacturer but as a purveyor of remarkable experiences. As JETOUR continues to expand its global footprint, it remains committed to innovating and engaging its community, putting the user experience at the forefront of its brand ethos, ensuring that every journey is not just about the destination, but about the lifestyle.

CONTACT:
Weitong Liu
[email protected]

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