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Anna DerParseghian’s Journey in Business Management

Anna DerParseghian began her career path as a filing clerk at a business management firm when she was just 15 years old. Initially intended as a part-time position, this job was recommended by her high school’s career office as a stepping stone towards her aspiration of becoming a doctor and "saving the world," she recalls. However, at the age of 20, her mentor recognized her potential and referred her to a firm in Westwood that was searching for an account manager. "The rest is history," DerParseghian reflects. Now, after 26 years in the industry, she remains a pivotal figure in her field.

A Steady Ascent at PTD Business Management

DerParseghian’s professional journey at PTD Business Management has been nothing short of meteoric. By 2010, she had ascended the ranks to become a partner, and just five years later, she took on the role of managing partner. Since 2020, she has successfully signed many high-profile clients across sectors including music, film, and television while also leading the firm’s expansion into the sports industry.

Reputation and Expertise in Wealth Management

When it comes to luxury management firms, there’s a good chance that individuals within the A-list community are familiar with PTD Business Management. The firm primarily acquires clients through word-of-mouth referrals, highlighting its reputation as a go-to for those with significant financial resources. Whether it’s handling car registrations, investments, dynastic trusts, or home construction projects, DerParseghian and her team are often in the mix.

Located in a top-floor suite in Sherman Oaks with a stunning view of the San Fernando Valley, PTD offers personalized service to every client. DerParseghian emphasizes, “There is no cookie-cutter approach to building generational wealth; it’s deeply personal for each and every client.”

Evolving Financial Strategies for Modern Needs

In 2024, dynastic trusts became a widely discussed mechanism for preserving and transferring wealth from one generation to the next. Today, DerParseghian explains that it’s essential to align any wealth management strategy not just with current financial circumstances but also with long-term family objectives.

DerParseghian employs a variety of financial vehicles including retirement accounts, real estate investments, life insurance policies, and comprehensive estate planning. She focuses on creating a balanced investment strategy incorporating equity exposure, alongside trusted private equity funds managed by reputable venture capital investment groups.

Understanding Client Attitudes Towards AI

The Growing Interest in AI Technologies

When queried about her clients’ interest in artificial intelligence, DerParseghian indicates that there is a considerable enthusiasm for the emerging technology. However, she notes that the landscape remains uncertain and perplexing, stating, "It’s the wild, wild West." Much of the dialogue currently revolves around safeguarding an individual’s name, likeness, and voice from AI misuse. Regular consultations with legal counsel are essential to successfully navigate these complex matters.

The Role of AI legalese decoder

In light of increasing complexities linked to AI, tools like AI legalese decoder can provide much-needed support. This tool can simplify legal documentation, making it easier for clients and businesses to understand the implications of contracts and agreements related to AI technologies. By clarifying legal jargon, it empowers clients to make informed decisions about the use and protection of their assets in the AI space.

Managing Economic Concerns and Investment Risks

Tips for Protecting Investments in Volatile Markets

When discussing market fluctuations, particularly those tied to AI, DerParseghian stresses the importance of diversified investment strategies. She avoids placing all eggs in one basket, ensuring her clients’ portfolios are well-rounded. A solid portfolio should not solely focus on AI and tech stocks; it should incorporate tangible assets like real estate, tax-free notes, bonds, and commodities. This diverse approach minimizes risk and enhances long-term financial stability.

Lifestyle Adaptations for Wealth Growth

Different Perspectives Among Clients

When it comes to altering lifestyle choices for the purpose of growing generational wealth, attitudes vary significantly among clients. Clients with seven-figure incomes often have different priorities compared to those with nine-figure incomes. DerParseghian observes that many modern clients are increasingly aware of the economic pressures that their children might face. Notably, they often engage in discussions about whether their children have sufficient resources in their 529 plans or whether they will have adequate funds for their first home down payment. These considerations are crucial for families aiming to establish a strong financial foundation for future generations.

Addressing Spending Habits Directly

Open Conversations About Finances

When a client is overspending, DerParseghian approaches the situation candidly. “My clients know that I don’t sugarcoat anything,” she explains. One of her most effective strategies is to encourage clients to internally question whether their purchases stem from genuine needs or mere wants. More often than not, this reflective practice helps to curb impulsive spending.

Identifying Concerns Among Clients

Navigating the Current Economic Landscape

Amidst the overarching economic uncertainty, many clients express concerns regarding the evolving landscape of the entertainment industry, especially in light of declining live ticket sales and the resulting need to reassess marketing strategies and budgets. Additionally, skyrocketing construction costs, driven by tariffs on imported materials and other market factors, are forcing clients to be more judicious with their finances. In these turbulent times, it’s vital for business managers and their clients alike to maximize every dollar spent, ensuring that investments yield the highest possible returns.

This article originally appeared in the Oct. 22 issue of The Hollywood Reporter magazine. Click here to subscribe.

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