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College of The Albemarle’s Small Business Center: Upcoming Free Seminars and Workshops

The College of The Albemarle’s Small Business Center is excited to announce a series of complimentary seminars and workshops slated for this month. These events are designed specifically for small business owners, entrepreneurs, and anyone eager to expand their business knowledge and capabilities. Whether you’re just starting out or looking to enhance your existing operations, these educational opportunities are set to provide valuable insights and practical tools.

Google Tools for Business

Date and Time:

Tuesday, Mar. 18, 2025, 2-3:30 p.m. – Webinar

In this informative session, attendees will dive into a variety of free and low-cost Google tools tailored for business marketing. Participants will learn how to utilize Google Alerts, Google Trends, YouTube, and Google Docs effectively. Furthermore, they will explore Google Drive, mobile apps, and tools like Google Keep, Google Workspace, and Google Business Profile to optimize their marketing strategies.

To register for this engaging webinar, follow this link: Register Here.

How to Find Your Customers

Date and Time:

Thursday, Mar. 20, 2025, 6-8 p.m. – Webinar

Understanding your target market is paramount for success in any business. This workshop emphasizes the significance of market research, not just for new businesses but for established ones as well. Participants will learn to use diverse market research tools to collect critical information about their industry and potential customers. Attendees will discover how to assess business feasibility, identify competition, and tap into potential customer demographics.

Secure your spot by registering here: Register Here.

What Are They Saying About Your Business Online?

Date and Time:

Tuesday, Mar. 25, 2025, 2-3:30 p.m. – Webinar

In the digital age, understanding public perception is crucial. This session will delve into the world of online reviews, with platforms such as Google Reviews, Yelp, and Facebook serving as case studies. Participants will learn about the influence of customer reviews, as statistics reveal that 52% of consumers are more likely to choose a business with positive reviews, compared to only 28% who prioritize other factors like location and price. The workshop will focus on online reputation management, teaching attendees how to effectively manage their profiles on review sites and leverage social media for garnering trustworthy reviews and testimonials.

Don’t miss out—register here: Register Here.

Marketing Your Business

Date and Time:

Thursday, Mar. 27, 2025, 6-8 p.m. – Webinar

The challenges of marketing in the 21st century require a nuanced approach. This seminar will help participants master a range of marketing tools to effectively promote their businesses. Attendees will learn how to understand their customers, analyze industry trends, and differentiate between various marketing techniques, including branding, advertising, and grassroots marketing methods. Core elements of effective marketing plans will also be thoroughly examined.

To participate, register at the following link: Register Here.

Support Resources for Small Business Owners

For any inquiries regarding the offerings from COA’s Small Business Center, individuals can reach out to Kristen Simpson via email at kristen_simpson15@albemarle.edu or by phone at 252-335-0821 ext. 2229/2370. For broader information about COA’s Small Business Center services, please contact Holly Staples at holly_staples72@albemarle.edu or call 252-335-0821, ext. 2370.

How AI legalese decoder Can Help

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