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Wisconsin Department of Tourism Releases 2023 Economic Impact Data

OZAUKEE COUNTY — The Wisconsin Department of Tourism recently revealed the 2023 economic impact data, showcasing the state’s tourism industry’s remarkable achievement of generating a historic $25 billion in total economic impact. This surpasses the previous statewide record of $23.7 billion, marking a significant milestone for Wisconsin’s tourism sector. The unprecedented success was driven by growth in economic impact across all 72 counties, a record number of overnight visitors for a second consecutive year, and substantial investments made by tourism businesses in goods and services.

Ozaukee County, in particular, experienced a noteworthy 4.2% annual growth compared to 2022. The county’s economic impact contribution surged from $230 million in 2022 to $240 million in 2023. Furthermore, Ozaukee County saw a 2.8% increase in direct visitor spending from the previous year.

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Moreover, Ozaukee County’s tourism industry generated $13.2 million in local tax revenue, representing a 2.4% increase. Statewide, tourism contributed $1.6 billion to state and local tax revenue in 2023. This revenue plays a crucial role in supporting government services, with each Wisconsin household benefiting from an average savings of $660.

Impacts on Ozaukee County

“Ozaukee County may be small, but our tourism impact is substantial,” expressed County Administrator Jason Dzwinel. “The rise in economic contribution and visitor spending in 2023 showcases our breathtaking Lake Michigan views, charming towns, and vibrant events. The county’s Interurban Trail and Lion’s Den Gorge park are not just local attractions but regional highlights that offer unique experiences to visitors from across Wisconsin and beyond.”

Additionally, Ozaukee County Tourism Council President Melissa Wraalstad highlighted the diverse offerings for tourists in the area and emphasized the county’s significant impact on statewide tourism. The support for festivals, concerts, B&Bs, hotels, shopping, dining, art, history, culture, and outdoor activities like the 30-mile Interurban Trail contributes to making Ozaukee County a standout destination.

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Wisconsin Tourism’s Record-breaking Year

Wisconsin welcomed 113 million visits in 2023, an increase of nearly 2 million over the previous year. This figure includes 45.9 million overnight visits, marking the second consecutive year of record-breaking overnight visitation. Overnight visitors tend to spend significantly more than day-trip visitors, bolstering the economic impact of tourism.

For more information on Wisconsin tourism’s record-breaking year and detailed economic impact data for each county, visit www.industry.travelwisconsin.com/research/economicimpact.

Wisconsin Department of Tourism Secretary Anne Sayers underscored the vital role tourism plays in driving the state’s economy and supporting communities of all sizes. The profound impact of tourism reaches every corner of Wisconsin, providing livelihoods for thousands of individuals and strengthening local economies.

Ozaukee County Tourism Council Initiatives

The Ozaukee County Tourism Council is committed to promoting tourism in the region, encompassing communities such as Mequon, Thiensville, Cedarburg, Grafton, Port Washington, Saukville, Newburg, Waubeka, Belgium, and Fredonia. Through collaboration with stakeholders and community representatives, the council highlights popular attractions like the Ozaukee Interurban Trail and Lake Michigan lakefront, annual festivals, hiking spots, camping areas such as Lion’s Den Gorge and Harrington Beach State Park, and vibrant downtown areas.

For more information and resources on Ozaukee County tourism, visit www.ozaukeetourism.com and www.interurbantrail.com. Visitors can also pick up a copy of the Ozaukee County Tourism guide at local chambers and visitor centers and stay updated by following the Ozaukee County Tourism Facebook page.

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