- August 20, 2024
- Posted by: legaleseblogger
- Category: Related News
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Breaking Up with Spotify: Alex Cooper’s Move to SiriusXM
Alex Cooper, the world’s most popular female podcaster, is making a significant shift by leaving Spotify. The host of Call Her Daddy has recently signed a new multiyear deal with SiriusXM, set to commence in 2025. This decision will bring her loyal “Daddy Gang” of super fans to a new platform, marking a major transition for the podcasting community.
The move by Cooper to join the SiriusXM Podcast Network is a strategic poach, as she has been one of Spotify’s top creators, second only to Joe Rogan’s Joe Rogan Experience. The details of the deal remain undisclosed, but Cooper’s previous contract with Spotify was a groundbreaking three-year deal valued at $60 million in 2021. Seeking to secure at least a $100 million guarantee and revenue-sharing for her new agreement, Cooper’s decision reflects the shifting landscape of podcasting platforms.
With the recent acquisition of another top title, SmartLess, from Amazon in January, SiriusXM is solidifying its position in the podcasting industry. Cooper expressed her excitement about the partnership, stating, “The Daddy Gang will always be my top priority, and with SiriusXM we will continue to find new ways to evolve and provide my listeners with the best experience.”
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In her new deal with SiriusXM, Cooper grants exclusive advertising and distribution rights for her flagship podcast and Unwell brand’s lineup of shows. This includes programs like Hot Mess with Alix Earle, Pretty Lonesome with Madeline Argy, Boyfriend Material with Harry Jowsey, and In Your Dreams with Owen Thiele.
Looking ahead, Scott Greenstein, president, and chief content officer at SiriusXM, anticipates a fruitful collaboration with Cooper. He stated, “Alex is the voice of a new generation, and I can’t wait to see what we do together in the years to come.” The unique content offerings from Cooper and her team align well with SiriusXM’s commitment to providing engaging and diverse programming to its subscribers.
Despite Spotify CEO Daniel Ek’s cautious approach to future podcast content deals, the company remains invested in retaining top creators. The recent renewal of Joe Rogan’s contract for a reported $250 million demonstrates Spotify’s ongoing commitment to the podcasting landscape. Cooper’s journey from Barstool Sports to Spotify and now to SiriusXM showcases the dynamic nature of the industry and the opportunities for creators to expand their reach.
The evolution of Call Her Daddy from its early days as a bawdy chat show to its current status as a feminist podcast with celebrity guests like Jane Fonda, Post Malone, and Miley Cyrus speaks to the podcast’s wide appeal. With the launch of media company Trending and subsidiary Unwell Audio Network, Cooper and her husband Matt Kaplan are poised to elevate the voices and stories of Gen Z, further solidifying her impact and influence in the media landscape.
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