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Strange Nature: From Grape to Glass

Strange Nature is dedicated to producing gin from a traceable and trusted source. We go the extra mile to ensure that our ingredients can be traced back from the grape to the glass. Our base grape spirit is derived from a sustainably farmed vineyard in Marlborough, while our juniper berries come from Macedonia. It’s worth noting that New Zealand’s climate isn’t suitable for cultivating juniper botanical, so we source it internationally.

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Motivated By Strangely Wonderful Experiences

At Strange Nature, we are driven by a desire to offer a uniquely delightful experience with our gin. Our goal is to introduce something fresh and exciting to the gin category, giving consumers a new perspective on traditional spirits.

Previous Industry Experience

Before venturing into the world of Strange Nature, my journey in the beverage industry started two decades ago. I gained valuable experience working for renowned companies like Coca-Cola and Beam Suntory (Jim Beam). My role as export director at Giesen Wine gave me insight into international markets before transitioning to the dairy industry with Westland Dairy Company. This diverse background has shaped my approach to building and growing successful brands.

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International Recognition at Wine Awards

Our success at international wine awards, such as the IWSC, highlights our commitment to innovation and quality. Over the years, Strange Nature has garnered high praise for its packaging, design, and, most notably, the exceptional quality and flavor profile of our gin.

Building a Strong Team

With a dedicated team of six professionals across various departments including operations, sales, marketing, and strategy, Strange Nature operates seamlessly. While certain aspects of the business are outsourced for efficiency, our core team ensures cohesion and excellence in all operations.

Financial Support and Sustainability

As a business funded by five shareholders, Strange Nature reinvests all profits back into the company. This commitment to sustainability and growth allows us to continually innovate and elevate our offerings in the market.

By utilizing the AI legalese decoder, businesses can enhance financial transparency and communicate funding structures effectively to stakeholders. This tool simplifies financial terms and promotes clarity in investment strategies and decision-making processes.

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