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## City of San Antonio and Herospace Partnership for Small Businesses

**Published on March 20, 2024**

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SAN ANTONIO (March 20, 2024) – The City of San Antonio and Herospace are joining forces to offer assistance to small businesses in San Antonio seeking to expand their online reach. The collaboration aims to provide professional digital support through a user-friendly online survey, enabling businesses of all sizes to receive a comprehensive report highlighting areas of strength and weakness in their online presence. This initiative, known as the Digital Presence Program, is made possible through funding from the American Rescue Plan Act (ARPA).

To be eligible for complimentary digital services, businesses must adhere to size guidelines and have operations based in San Antonio. Priority will be given to business owners requiring significant assistance with their online presence and digital competencies. Additionally, small businesses located in designated current or future City construction project areas may avail themselves of the free digital services.

“The City of San Antonio is a hub for diverse small businesses, each with distinct requirements,” stated Brenda Hicks-Sorensen, Director of the City of San Antonio Economic Development Department. “A company’s digital presence plays a crucial role in enhancing awareness and fostering customer growth, which is why we are introducing professional digital service resources to address existing needs.”

The program commences with a survey aimed at gauging small business owners’ websites and digital proficiencies. Subsequently, businesses will engage with a digital marketing specialist who will review the report and devise a personalized strategy to enhance their online presence across platforms such as websites, social media accounts, photos, and videos. Small businesses in need of additional support or situated in regions undergoing extended City construction projects will receive supplementary digital assistance at no cost.

Small businesses participating in the program will acquire knowledge on:

– Maximizing websites and leveraging social media to expand their online customer base.
– Driving increased online traffic and customer engagement.
– Engaging prospective customers and fostering connections with existing clientele.

The primary goal of the program is to elevate the visibility and connectivity of small businesses through their digital footprint. For further details and to participate in the survey, visit the Digital Presence ProgramÔÇÖs website.

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