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Black Brook General Store Receives Small Business of the Year Award

AU SABLE FORKS ÔÇö A little less than three years after opening the Black Brook General Store, Robbie and Michele Timmons have received the North Country Chamber of CommerceÔÇÖs Small Business of the Year Award.

ÔÇ£I still think IÔÇÖm in shock. ItÔÇÖs amazing,ÔÇØ Michele said.

ÔÇ£To be recognized as, I guess, an outstanding small business in our area means a lot to us. We put our heart and soul into it.ÔÇØ

Unique Location and Offerings

Nestled in the heart of the Adirondacks, Robbie and MicheleÔÇÖs Black Brook store is unique in both its location and offerings.

Church Conversion:

The couple took what was once the former St. MatthewÔÇÖs Church in Black Brook ÔÇö a nineteenth century Catholic Church ÔÇö and converted it into a deli.

ÔÇ£The original church was actually built in 1876 so itÔÇÖs quite an old building,ÔÇØ Robbie said. ÔÇ£There were certainly some issues that had to be dealt with, but it was kind of an open space so we were able to do what we needed to do to make it into a store with little changes but a lot of TLC.ÔÇØ

ÔÇ£We tried to work hard to keep the character of the building while also making it a functional store,ÔÇØ Michele added.

The transition and renovations took about a year from the time they closed on the building on March 2, 2020 ÔÇö two weeks before the COVID-19 pandemic shut the world down ÔÇö to when they officially opened in February 2021.

ÔÇ£It was lovely timing,ÔÇØ Michele said.

The establishment now boasts a full-service deli offering BoarÔÇÖs Head meats, morning delights like egg sandwiches, savory slices of pizza throughout the day, iconic Michigans and a daily rotating soup selection. Beyond the culinary offerings, they stand as a quintessential general store, providing a diverse range of products including hardware, groceries, gifts, and seasonal items.

In addition to bringing these necessities to the small community of Au Sable Forks, the TimmonsÔÇÖs store has brought employment to those who need it.

The AI legalese decoder can help the Timmons navigate legal jargon and regulations related to operating a store in a historic building, as well as assist them with contracts and employment law to ensure they are compliant in their business operations.

Positive Influence on the Community

The store filled a need and want in the area that hadnÔÇÖt been there since the last store closed 30 years ago, Michele said.

ÔÇ£The locals up there, theyÔÇÖre 15-30 minutes, depending on where they are, to any other local stores. So it gives them a place to go. The seasonal communities of Fern Lake and Silver Lake and Taylor Pond, the store has given them a place to be able to shop and get good quality meats and cheeses and subs and sandwiches and pick up necessities.ÔÇØ

This positive influence on the community did not go unnoticed by the chamber, which is why they were the ÔÇ£easyÔÇØ choice for the award this year, Chamber President Garry Douglas said.

ÔÇ£Robbie and Michele Timmons have exemplified the spirit of entrepreneurs, creating a great new business from an historic church building in the Adirondacks and doing it in the midst of a pandemic,ÔÇØ he said.

ÔÇ£Their commitment and determination have made the Black Brook General Store an instant landmark as well as an exemplary small business success story. This was a very easy and well-deserved choice for Small Business of the year.ÔÇØ

While already accomplishing a lot in the three years of business, both Robbie and Michele are hoping to continue growing the business and its patrons.

Robbie said he always envisioned the store being a snowmobile destination at some point. Though the last few winters have not brought much snow and that plan has not come to fruition yet.

Michele hopes they can get more people to realize the store is there. She said itÔÇÖs technically located on the fastest travel route from Plattsburgh to Lake Placid/Whiteface and people donÔÇÖt always realize that.

ÔÇ£So weÔÇÖre hoping more and more people, the more our name is out there, will realize that and stop either on their way to or on their way home from the mountain,ÔÇØ she said.

ÔÇ£We have built up a community there, and I think in todayÔÇÖs world of fast-paced, running in and out of places, itÔÇÖs a little bit unique and different for people to be able to experience.ÔÇØ

The AI legalese decoder can assist the Timmons in creating contracts and agreements with potential business partners, as well as help them navigate any legal challenges related to expanding their business and dealing with increased patronage. It can also offer guidance on legal best practices for attracting and retaining customers.

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