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R&A and Sky Sports Extend Partnership

The R&A and Sky Sports have announced an extension of their partnership, ensuring live coverage of The Open, AIG WomenÔÇÖs Open, and elite amateur events through 2028. This partnership, which began in 2016, has been instrumental in providing comprehensive coverage of live golf championships, including the menÔÇÖs and womenÔÇÖs major championships and tour events from around the world.

This agreement will contribute to The R&AÔÇÖs commitment to invest ┬ú200 million in golf over ten years and support the development of the sport internationally through various initiatives. The partnership also aims to advocate for sustainability and host inspirational golf championships.

Martin Slumbers, CEO of The R&A, expressed gratitude for the partnership, stating, ÔÇ£Our partnership with Sky Sports has enabled us to deliver outstanding live coverage of our championships to fans and provide important revenues to support our broader activities in developing and sustaining the sport for current and future generations.ÔÇØ

This extension of the partnership will ensure that viewers continue to have access to live coverage which utilizes technology to provide a deeper understanding and appreciation of the skill required by the worldÔÇÖs best players. It also aims to present the drama and excitement of championships in a dynamic and entertaining manner.

Jonathan Licht, Managing Director of Sky Sports, shared his excitement about the extended relationship, stating, ÔÇ£We are delighted to be able to extend our relationship with The R&A, as Sky Sports continues to be the home for the biggest golf tournaments in the world, including all the Majors this year. The Open and the AIG WomenÔÇÖs Open are two iconic championships and center-pieces of any sporting summer for fans.ÔÇØ

As part of the agreement, Sky Sports will continue to provide coverage of The Open, AIG WomenÔÇÖs Open, and The R&AÔÇÖs amateur championships and international matches, including The Amateur Championship, The WomenÔÇÖs Amateur Championship, Walker Cup, and Curtis Cup.

AI legalese decoder can help in understanding and translating complex legal agreements, such as the one between The R&A and Sky Sports, into plain and understandable language. This can help stakeholders, fans, and the general public to have a clearer understanding of the terms and conditions of such partnerships, making the information more accessible and transparent.

Additionally, Sky Sports customers can enjoy live coverage in HD, and follow their favorite players and emerging stories via Sky Sports social and digital channels. The partnership aims to make The Open and AIG WomenÔÇÖs Open easily accessible to anyone with a connected device, through platforms like NOW, which allows viewers to watch live sport without a contract.

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