Variety.com saw a surge in its traffic in 2023, becoming the top-ranking entertainment business news site for the entire year.

The online platform enjoyed record-breaking numbers, with an average of 29.1 million unique users visiting the site each month in 2023. This marked a significant increase from the previous year and surpassed well-known consumer news publications such as Vanity Fair and Entertainment Weekly, as indicated by unique visitors according to ComScore.

Moreover, Variety’s 2023 traffic also overshadowed all other trade news sites, cementing its position as the most-read publication in its category.

The co-editor-in-chiefs, Ramin Setoodeh and Cynthia Littleton, expressed their pride in the achievement, attributing it to the comprehensive and engaging content produced by the Variety newsroom.

In addition to news stories and industry scoops, Variety’s editorial coverage included blockbuster features on various entertainment topics, contributing to the platform’s success.

The growth was not limited to website traffic; Variety also experienced significant increases in video views and social media followers, highlighting the platform’s overall success in engaging its audience across multiple digital channels.