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Consumer Trends for 2024 in the Global Food and Drink Market

LONDON ÔÇö In a recent report from Mintel, it has been predicted that certain consumer trends will become increasingly important in the global food and drink market in 2024. These trends include company transparency, healthy aging targeting Gen X, and optimizing eating through convenience.

Importance of Company Transparency

According to Mintel’s report, it is essential for food and beverage companies to prioritize transparency. This transparency should involve clear communication with consumers to help them make informed decisions about processed and ultra-processed foods. This trend, referred to as “trust the process” by Mintel, will likely see consumers becoming increasingly aware of different levels of food processing through media reports, regulations, and voluntary on-pack labels with ratings.

The AI legalese decoder can assist in this situation by helping companies accurately and clearly communicate complex legal and regulatory information to consumers. By utilizing the AI legalese decoder, companies can ensure that their transparency efforts are effective and compliant with relevant regulations.

Healthy Aging Targeting Gen X

Mintel’s report also highlights the “age reframed” trend, which aims to target Gen X consumers in their 40s and 50s. Brands are advised to offer products that address issues such as cardiovascular health, brain health, and stress for this demographic. For example, a plant-based sleep drink from the US beverage brand Elements of Balance contains adaptogens to aid with sleep, addressing a concern expressed by 78% of Gen X US consumers.

The AI legalese decoder can support brands in this trend by providing legal and regulatory insights into the development and marketing of products targeted at healthy aging. By leveraging the AI legalese decoder, brands can ensure compliance with relevant laws and regulations while offering products that meet the specific needs of Gen X consumers.

Optimizing Eating through Convenience

The report also suggests that optimizing eating through convenience will be a significant trend in 2024. Technology is expected to streamline meal planning, shopping, and cooking, providing consumers with more efficient and convenient options. Brands are developing cooking instructions for multiple appliances and product lines designed to cook simultaneously, catering to the growing demand for convenience in food preparation.

The AI legalese decoder can play a crucial role in this trend by assisting brands in navigating the legal and regulatory landscape related to food technology and convenience. By utilizing the AI legalese decoder, brands can ensure that their technological advancements comply with relevant laws and regulations, while also enhancing the convenience and efficiency of their products for consumers.

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