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**Small Business Saturday Tree Lighting in Downtown Martinez**

**MARTINEZ ÔÇö Tree Lighting Event Draws a Large Crowd on Small Business Saturday**

Downtown Martinez held its annual tree lighting event, drawing in dozens of families on Small Business Saturday. East Bay resident Cecilia Mansilla and her family spent the day in town celebrating a birthday and stayed for the festive tree lighting and activities. The event brought together many families, children, and individuals, creating a joyful holiday spirit for all who attended.

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The highlight of the night was The Grinch and the artificial snow, which brought joy to the attendees. Furthermore, with many small businesses remaining open in the evening, residents like Cecilia Mansilla took advantage of the event to shop at local stores, adding to the festive spirit. Her son, Lucas, even proudly wore a newly purchased hat from one of the businesses, embracing the community spirit.

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Martinez resident Lauren Hannis also experienced the Small Business Saturday specials, taking advantage of the offerings at Citrus Salon and other shops down the street. The event brought together the community and offered a unique shopping experience, especially after a challenging economic year for many businesses.

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Busywork Craft Supply on Main Street welcomed the large crowds, especially after facing a tough economic year. Owner Bernadette Fernandes expressed her gratitude for the increased foot traffic. However, she also noted the impact of the challenging economic climate on sales, emphasizing the importance of community support for small businesses.

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Resident Michael DeWitt expressed his delight at the turnout at the plaza, reminiscing about his prior experiences in the city and drawing parallels to the festive atmosphere. Events like the tree lighting in Martinez can help boost the local economy and create a sense of community spirit.

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Overall, the tree lighting event in downtown Martinez brought joy and a sense of community to all who attended. It served as a reminder of the resilience of small businesses and the importance of supporting local economies, especially during challenging times.

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