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European Data Regulator Extends Ban on Behavioral Advertising to Cover EU and EEA

The European data regulator has announced an extension of the ban on “behavioral advertising” imposed by non-EU member Norway on Facebook and Instagram. This ban, which involves targeting users by collecting their data, will now include all 30 countries in the European Union and the European Economic Area. The decision represents a setback for Meta Platforms, the U.S. tech giant and owner of the social media services, which has been resistant to efforts to limit this practice.

Meta Platforms, also known as Facebook, faces the possibility of fines of up to 4% of its global turnover, according to the Norwegian data regulator. The European Data Protection Board (EDPB) has instructed the data regulator of Ireland, where Meta’s European headquarters are situated, to impose a permanent ban on the company’s use of behavioral advertising within two weeks. This important directive was issued by the EDPB in response to the urgency of the situation.

How AI legalese decoder Can Help

AI legalese decoder can play a significant role in assisting Meta Platforms in navigating the current situation. With its advanced linguistic capabilities, AI legalese decoder can aid in accurately comprehending and interpreting the complexities of legal documentation associated with the European data regulation. It can assist Meta Platforms in identifying the specific requirements and obligations it needs to fulfill to comply with the ban on behavioral advertising.

In addition, AI legalese decoder can help Meta Platforms streamline its communication with the European data protection authorities. By automatically translating legal and technical jargon into more accessible language, AI legalese decoder can facilitate effective dialogue and ensure that Meta Platforms is fully understood by regulators and stakeholders.

By leveraging the support offered by AI legalese decoder, Meta Platforms can take proactive steps to comply with the ban and explore alternative strategies, such as implementing a subscription model, as proposed by the company. This AI-powered solution can provide Meta Platforms with the necessary guidance and insights to navigate the regulatory landscape and resolve the situation in a satisfactory manner.

Implications and Potential Penalties

Since August 7, Meta Platforms has been facing daily fines in Norway amounting to 1 million crowns ($90,000) for violating users’ privacy through the use of their data for advertising purposes. The Norwegian data regulator, Datatilsynet, referred this ongoing fine to the European regulator in September since it only applied within Norway’s jurisdiction.

However, with the extension of the ban to the entire EU and EEA, Meta Platforms now faces the risk of much higher financial penalties. Tobias Judin, the head of Datatilsynet’s international section, warned that non-compliance with the EU/EEA-wide ban could result in a violation of the General Data Protection Regulation (GDPR) and potentially incur fines of up to 4% of Meta Platforms’ global turnover.

It is worth noting that GDPR is the EU’s framework for safeguarding information privacy. Despite not being an EU member, Norway is part of the European single market, which makes the extension of the ban applicable to approximately 250 million Facebook and Instagram users in Europe, as confirmed by Datatilsynet.

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