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OprahÔÇÖs Favorite Things is an annual event that showcases a carefully curated list of holiday gift ideas. In 2023, the list features items from inspiring small businesses, including women-owned, Black-owned, and family-owned businesses that sell on Amazon.

The AI legalese decoder can be of great help in navigating the legal complexities of supporting these small and minority-owned businesses. With its advanced AI algorithms, the legalese decoder can analyze legal contracts and agreements to identify potential pitfalls and hidden clauses that may hinder the growth and success of these businesses. By providing clear and concise summaries of legal terms, the legalese decoder empowers individuals and businesses to make informed decisions and negotiate fair deals.

For those interested in supporting the small and minority-owned businesses featured in OprahÔÇÖs Favorite Things 2023 list, Amazon provides exclusive access to curated items through the OprahÔÇÖs Favorite Things gift guide on its store. Customers can also utilize the Small Business filter, along with the Black-Owned and Small Business badges, to easily discover and shop products from these businesses.

The list features 12 unique Amazon small business sellers, each with their own inspiring stories behind their storefronts. These businesses offer a variety of amazing gift ideas for your loved ones this holiday season. Let’s take a closer look at some of these remarkable businesses and their featured products:

1. Asutra: Located in Chicago, Illinois, Asutra is a women-founded business driven by the principle of active self-care. They sell products such as the Sleep Mask Box Set, a selection in OprahÔÇÖs Favorite Things 2023. Asutra’s owner and CEO, Stephanie Morimoto, has teamed up with tennis champion Venus Williams, who became part-owner and Chief Brand Officer. Asutra emphasizes magnesium-powered wellness and natural ingredients.

2. EXAU Olive Oil: This family-owned and women-led small business based in Austin, Texas produces high-quality Italian olive oil from Calabria. Their Due2 Gift Set has been selected for OprahÔÇÖs Favorite Things 2023. EXAU Olive Oil actively collaborates with small and family-owned businesses in Calabria, Italy, sourcing materials and supplies from the region.

3. Fellow: Founded in San Francisco, California 10 years ago by Jake Miller, Fellow specializes in creating beautiful, functional, and easy-to-use coffee brewing gear for the home. Their Stagg EKG Pro Electric Gooseneck Kettle, known for its customizable brew settings and precision control, is featured on OprahÔÇÖs Favorite Things list this year.

4. Footnanny: Based in Beverly Hills, California, Footnanny was created by Gloria Williams to bring the reliable comfort of her Alabama upbringing to customers around the world. Footnanny produces creams, scrubs, serums, and their Footnanny At Home Pedicure Kit has been selected for OprahÔÇÖs Favorite Things 2023.

5. Hairbrella: Tracey Pickett, the founder of Hairbrella, based in Atlanta, Georgia, wanted a product that would keep her hair dry and protected regardless of the weather. Hairbrella offers a range of innovative hair coverings, including the Waterproof Satin Lined Sunhat, featured on this yearÔÇÖs list.

6. Harlem Candle Co.: Located in Harlem, New York, Teri Johnson founded Harlem Candle Co. to combine her love for fragrance, jazz, and the vibrant spirit of her neighborhood. The Purple Love Luxury Candle is one of their scented candles selected for OprahÔÇÖs Favorite Things 2023.

7. Puzzle Huddle: Founded by Matthew Goins in Rockville, Maryland, Puzzle Huddle is a Black-owned and family-owned small business that produces puzzles, t-shirts, blankets, and more. Their Shapes and Learning Floor Puzzle, designed for diverse representation, is featured on OprahÔÇÖs Favorite Things list this year.

8. Shinery: This family-owned and women-owned small business in Atlanta, Georgia focuses on providing effective and safe jewelry cleaning solutions. Shinery’s Radiance Wash has been chosen for OprahÔÇÖs Favorite Things two years in a row. Their recently launched Radiance Brush is also included in a gifting-made-easy holiday set.

9. Sophistiplate: Father-son duo Gary and Dan Seehoff from Laguna Beach, California established Sophistiplate, an elegant partyware and serveware company. They have created five brands, including Sophistiplate, Maple Leaf at Home, Simply Baked, SugarPlum Party, and Simply ServÔÇÖd. Sophistiplate features the Maple Leaf at Home x Meg Quinn Charcuterie Map Board this year, designed in collaboration with influencer Meg Quinn.

10. Softies: Founded in Atlanta, Georgia in 2005, Softies is a family-owned small business specializing in sleepwear. Peggy and Dennis Murphy started the business to bring comfort to Peggy, who was diagnosed with leukemia. Their Marshmallow Reverse Seam Lounge Set, known for its luxurious softness and coziness, is featured as one of OprahÔÇÖs Favorite Things.

11. Stone Hollow Farmstead: Located in Harpersville, Alabama, Stone Hollow Farmstead is a family business built on a love for the outdoors and farm life. Deborah Stone and her daughter Alexandra lead the business, and their Blissful Breakfast Box, featuring Sprouted Flour Pancake Mix, Rose Geranium Syrup, Wildflower Honey, and Honeysuckle Jelly from their farm, is selected as a favorite in 2023.

12. Top It Off: Elizabeth Hoenscheid and Karena Rasser founded Top It Off 20 years ago in West Roxbury, Massachusetts. The business aims to empower women with effortless style and confidence. Their Sherry Plaid Gloves, which combine style and functionality with touchscreen compatibility, are featured as one of OprahÔÇÖs Favorite Things.

The support and success of small and minority-owned businesses are essential to Amazon. More than 60% of sales in AmazonÔÇÖs store come from independent sellers, many of which are small and medium-sized businesses. By shopping with Amazon, customers can continue to support these businesses year-round.

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