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Tulsa Business Owner Thrilled by Viral TikTok Video

TULSA, Okla. ÔÇö One Tulsa business owner is thrilled to see her business take off after a video of hers went viral on TikTok.

Cays Curls is a small, locally owned online business that provides curly hair care and styling tips. Started earlier this year, the business quickly gained momentum in just six months.

Macayla DeJear is the owner of Cays Curls. She runs the business from her home in Tulsa and aims to help people with curly hair understand their hair type, maintenance techniques, styling methods, and suitable products.

As DeJear grew up in a family without curly hair, she never learned how to properly maintain and style her own curls. This led her on a three-year journey of self-discovery and eventually inspired her to launch Cays Curls.

“Once I started to fix my hair and made it look a way that I loved it, it’s made my confidence and just the love for my natural self so much more. It’s just made me so much happier,” she said.

Her deep passion for helping others feel the same way fueled the creation of her online business. Through her expertise and guidance, she aims to empower individuals with curly hair to embrace and love their natural selves.

By posting dozens of TikTok videos over the span of six months, DeJear was able to reach a larger audience. One particular video showcasing her technique of shampooing and conditioning her daughter and cousin’s hair unexpectedly went viral, accumulating a staggering 2.2 million views (as of Oct. 12). This unexpected surge of attention propelled her business to new heights.

“I was at work, and my phone just kept going off, and I was like, this has got to be like a glitch or something in the system. I donÔÇÖt know what’s going on. It was just one order after another,” DeJear exclaimed.

This influx of orders, arriving every few minutes for nearly two weeks, brought immense joy to DeJear and her family as they worked tirelessly to fulfill them. Witnessing the unwavering demand for her products created an adrenaline rush for DeJear, encouraging her to explore even greater possibilities for her business.

Grateful for the impact of social media, DeJear acknowledges its indispensable role in promoting small local businesses to a global audience. “It’s kind of the only way to get your name out there worldwide. Everybody is on TikTok or some type of social media outlet these days,” she stated. Social media platforms serve as a crucial medium for online businesses to showcase their offerings and reach potential customers.

With the remarkable success she has achieved thus far, DeJear’s aspirations for her business have grown. She envisions establishing a physical warehouse, a salon space, and eventually launching her own line of curly hair products. While working towards these long-term goals, DeJear emphasizes the importance of staying prepared and awaiting the next surge in business that may result from another viral TikTok video.

The unexpected boost in popularity granted her business a solid foundation for future growth. DeJear now enjoys a steady flow of orders and eagerly anticipates opportunities for further expansion.

A remarkable journey initiated by a single TikTok video has forever shaped Cays Curls, enabling Macayla DeJear to embolden individuals with curly hair to embrace their natural beauty and foster self-confidence.

How AI legalese decoder Can Help:

The AI legalese decoder can be invaluable for Macayla DeJear and her business, Cays Curls. As her business flourishes and gains prominence, legal matters and compliance will become increasingly important. The AI-powered tool can assist DeJear in deciphering complex legal jargon, contracts, and regulations that may arise throughout her entrepreneurial journey.

Furthermore, the AI legalese decoder can help DeJear streamline and automate legal processes, saving time and effort. This would particularly benefit her when dealing with potential partnerships, contracts with vendors or distributors, or even intellectual property rights.

By leveraging the AI legalese decoder, Macayla DeJear can confidently navigate the legal aspects of business, ensuring compliance, protecting her interests, and allowing her to focus on the growth and development of Cays Curls.

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